Marketing Specialist Job at Benesch Law, Cleveland, OH

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  • Benesch Law
  • Cleveland, OH

Job Description

Who We Are

At Benesch we pride ourselves on exceeding expectations and building trust not only with our clients but with our employees - Benesch's #1 asset. Committed to providing not only the highest level of legal service to our clients, Benesch also aspires to create a positive work environment for our employees. Our Firm continues to earn placement on Chicago and Cleveland's Top Workplaces list, along with Cleveland's NorthCoast 99 Top Workplaces rankings. We also continue to advance on the AmLaw 150 list, placing us among the top 150 law firms in the country.

Benesch is proud to be recognized for being a Firm that attracts and retains top talent - making Benesch a great place to work. We offer a hybrid schedule, career development and growth, transparent and visible leadership teams, and a place where diversity, equity and inclusion is celebrated. In addition, the Firm offers a full array of benefits which can be viewed at .

Working with Us - Come and "Be Benesch!"

We are one of the fastest growing firms in the nation, and have offices in Chicago, Columbus, San Francisco, New York City, and Wilmington. We continue to expand our geographic footprint and value the talent that comprises each of our locations. If you are someone who champions a First in Service approach and are ready to be part of an exciting and growing Firm, we would invite you to apply to join our team.

Want to know more? To hear from some of our team, click here:

Benesch is proud to announce the opening for a Marketing Specialist in our Cleveland office! This position is hybrid and has work from home flexibility.

Position Summary:

Do you enjoy working with a marketing team to create innovative presentations to help secure new clients? Are you looking to put your marketing degree and experience to a more focused use? Are you looking to expand your experience and work in tandem with Business Development Managers to learn new techniques and styles? The role of Marketing Specialist may be the one you've been looking for! This role is designed for the professional who is looking to work hand-in-hand with the business development team in order to help drive Benesch's initiatives.

The Marketing Specialist is responsible for supporting client development opportunities and assisting attorneys and practice groups firm-wide with their business development and marketing efforts. The Marketing Specialist will be involved with preparation of pitches and proposals and will ensure proposal content is current and repurposed appropriately across marketing collateral pieces, the firm website, attorney biographies, and other platforms. The Marketing Specialist will have the primary role in maintaining the firm's experience database, and will also provide competitive intelligence support, proactively maintain practice area and attorney pipeline data, and assist with preparation for firm events and attorneys' participation at industry conferences.

Essential Functions:
  1. Supports the pitch, and proposal process from planning through submission, including working with attorneys, marketing staff, and other firm personnel in the development and execution of proposals, presentations, and team rosters. Identifies most applicable content and edits existing content for proposals and pitches.
  2. Serves as a liaison between BD Managers/Director and Marketing Communications team to ensure proposal content is captured and repurposed across marketing collateral, website and attorney biographies.
  3. Conducts company and industry research and fulfills competitive intelligence research requests, and helps to create and customize individual attorneys' news alerts. Reviews and analyses intelligence to help inform business development strategies.
  4. Populates, monitors, and tracks firm pipeline data. Assists with monitoring action items and reports progress to BD Managers/Director.
  5. Utilizes firm CRM and other platforms to run queries and pull data on relationships and client interactions to help leverage connections and identify new business opportunities.
  6. Attends attorney and lateral partner discovery and coaching conversations with senior BD staff to capture action items and assist with follow-up.
  7. Helps in planning and executing firm's internal BD training programs, including coordinating with senior BD staff, professional development staff and external presenters on logistics, scheduling, and any related materials and follow-up.
  8. Proactively maintains and consistently updates various firm collateral pieces used for business development purposes. Responsible for verifying such information is kept current and is readily available for use in directory submissions and proposals.
  9. Assists with input of experience matters into the experience manager database and onto the appropriate proposal and collateral pieces.
  10. Coordinates the preparation and distribution of collateral materials for conferences, events, and individual timekeeper requests.
  11. Assists with maintaining certain firm directory listings, such as bar association directories, industry association directories, competitive intelligence profile pages, etc.
  12. Performs other duties as assigned by the Chief Marketing Officer, Director(s) and Marketing/Business Development Managers.
Confidentiality:

Due to the nature of your employment, various documents and information, which are of confidential nature, will come into your possession. Such documents and information must be kept confidential at all times.

Qualifications:

The Marketing Specialist must have a bachelor's degree in marketing, business administration, communications, or a related area. The Marketing Specialist must have a minimum of 3 to 5 years of experience in business development or marketing roles within a professional services environment (legal, accounting, financial). A working knowledge of client relationship management software is preferred. Experience with Microsoft Office software (Word, Excel, Outlook) is required. Must possess an exceptional attitude to meet the needs of internal and external clients.

Benesch is an equal opportunity employer. We strongly value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability (where applicant is qualified to perform the essential functions of the job with or without reasonable accommodations), medical condition, protected veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law.

Applicants who are interested in applying for a position and require special assistance or an accommodation during the process due to a disability should contact the Benesch Human Resources Department by phone at 216-363-4578 or email at

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities Benesch Law

Job Tags

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