Job Description

Overview

The Nashville Convention & Visitors Corp. is seeking a dynamic Senior Director of Public Relations to lead strategic communications efforts. This role focuses on securing impactful media coverage to promote Nashville as a premier tourism destination. As part of the Marketing team, this role reports to the Chief Marketing Officer. The position requires a blend of high-level strategic thinking and hands-on execution of day-to-day activities including strong writing and editing skills. The ideal candidate thrives in a fast-paced, collaborative environment and is both a team player and a leader. This is a full-time, Nashville-based office position.

Key Responsibilities

Strategic Media Relations:

• Develop and execute a comprehensive public relations strategy that elevates Nashville’s image as a top tourism destination and helps drive visitation.
• Proactively secure feature stories and high-profile media placements with regional, national, and international outlets.
• Lead and facilitate group and individual press trips as well as proactively pitching Nashville to media including travel, lifestyle, entertainment outlets and more.

Leadership & Collaboration:

• Serve as a key member of the marketing leadership team, collaborating with executives and other marketing departments to ensure integrated communications and cohesive messaging.
• Partner with external agencies to align PR strategies with broader marketing and tourism goals.
• Cultivate and maintain strong relationships with key media contacts and industry partners and influencers.

Goal Management & Reporting:

• Establish clear, measurable objectives for media engagement and public relations initiatives.
• Monitor performance metrics, track progress against targets, and adjust strategies to maximize impact and ROI.

Team Development:

• Lead, mentor, and inspire a high-performing public relations team, ensuring continuous professional development and alignment with organizational goals.

Qualifications & Experience

Education:

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.

Professional Experience:

• A minimum of 10 years of PR experience.
• Proven track record in securing high-impact media coverage on a regional, national, and international level.
• Experience working with external agencies and cross-functional internal teams.

Industry Expertise:

• Deep understanding of the tourism and hospitality industry, with a passion for promoting destination brands.

Skills & Competencies

• Strategic Thinker: Ability to develop innovative PR strategies that align with broader marketing and tourism objectives.
• Effective Communicator: Exceptional written and verbal communication skills, with the ability to craft compelling stories and messaging for diverse audiences.
• Leadership & Team Management: Proven leadership skills, with the ability to motivate, guide, and develop a diverse team. Must thrive in a collaborative environment and can lead with confidence and vision.
• Relationship Building: Strong interpersonal skills with a demonstrated ability to build lasting relationships with media professionals, external agencies, and internal stakeholders.
• Results-Driven: Focused on meeting and exceeding established goals.
• Adaptability: Comfortable working in a fast-paced, ever-changing environment and managing multiple projects simultaneously.

How to Apply for Consideration

If interested, send resume to Leslie Davis at resumes@visitmusiccity.com no later than 5:00 PM CST, Friday, March 21, 2025. All applications must be submitted electronically to the email above.

Questions, inquiries or resumes received in any other format or addressed to any other source will not be considered. Resumes are active 90 days from date of receipt and do not constitute an employment relationship. Statements and representations on documents submitted for consideration must be complete and accurate. The NCVC reserves the right to verify the completeness and accuracy of any and all statements and representations as well as conduct background and job-related checks.

The NCVC is an at-will employer. As such, employment may be terminated at any time by either party.

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