Job Description

Position : Senior Technical Marketing & Automation Specialist

Working Schedule : 9a-6p EST

Salary Range : $2500-$3500 / month (the final salary will be determined by the candidate's level of experience and at the discretion of the client)

Job Summary:

Our client is actively seeking an elite Senior Technical Marketing & Automation Specialist to manage and scale our digital infrastructure. This is not a junior marketing role — we are looking for a seasoned expert with at least 3 years of hands-on experience in each of the following domains:

• GoHighLevel (GHL) CRM & Automation
• WordPress site development and management
• Meta (Facebook/Instagram) & Google Ads
• On-site and off-site SEO, including backlinking
• AI chatbot and voice assistant platforms (Retel, Closebot, or similar)

This role demands deep technical fluency, strategic thinking, and a proven track record with portfolios, case studies, and references. You will be the primary architect and executor of our marketing technology stack — building, integrating, testing, optimizing, and owning performance across channels.

Key Responsibilities:

 Marketing Automation & CRM (GoHighLevel)

• Build and optimize advanced workflows, triggers, lead nurturing sequences, and automated appointment flows
• Design branded landing pages, SMS/email campaigns, pipelines, surveys, and funnel systems
• Maintain lead tracking, CRM hygiene, and integrated analytics
• Set up GHL email domain verification, SMTP, reputation management, and automation triggers

 Website Development & SEO (WordPress)

• Manage and optimize our WordPress website (Elementor, plugins, backups, mobile responsiveness)
• Perform regular updates, install tracking scripts, and ensure site speed and SEO optimization
• Implement schema, alt tags, keyword-rich structure, and technical SEO best practices
• Maintain HIPAA-compliant form integrations and secure data flow

 Ads & Campaigns (Meta + Google)

• Create, manage, and optimize high-performing ad campaigns on Meta Ads Manager and Google Ads
• Run A/B tests on copy, creatives, targeting, and CTAs
• Build retargeting campaigns, lookalike audiences, and location-specific lead funnels
• Monitor ROI, CPA, conversion rates, and suggest rapid adjustments
• Maintain HIPAA-compliant ad standards for mental health

 AI Bots & Automation Systems

• Train and deploy Retel AI, Closebot, GHL chatbots , and similar systems for new patient intake and triage
• Build structured conversation flows based on diagnosis, services, and FAQs
• Maintain and optimize AI scripts, NLP logic, and escalation flows
• Integrate AI bots into websites, SMS, and email campaigns

 Search Engine Optimization (SEO)

• Perform comprehensive keyword research and competitor gap analysis
• Execute on-site optimization (content, tags, headings, internal linking)
• Build and monitor high-quality backlinks (outreach, guest posts, citations)
• Conduct technical audits (e.g., crawlability, Core Web Vitals, broken links, indexation)
• Report on keyword rankings and organic traffic growth

 Reporting & Analytics

• Set up and monitor Google Analytics 4 (GA4) , Google Search Console, Meta Insights, and GHL dashboards
• Prepare weekly and monthly performance reports across platforms
• Use heatmaps, UTM tracking, and session recordings for optimization

 

Required Tools & Software (Must Be Proficient):

•   GoHighLevel (CRM, automation, funnel building)
•   WordPress (Elementor, theme customization, plugin optimization)
•   Meta Ads Manager (Facebook/Instagram ads, pixel setup)
•   Google Ads (search, display, retargeting, performance max)
•   Google Analytics 4 (GA4)
•   Google Search Console
•   SEO Tools : Ahrefs, SEMrush, Screaming Frog, SurferSEO
•   AI Bots : Retel AI, Closebot, ManyChat (or similar platforms)
•   Email Marketing Tools : GHL native, MailerLite, or equivalent
•   Zapier / Make.com (automation and integration)
•   Canva or Adobe Suite (basic ad creative editing)
•   Slack, Notion, ClickUp or Trello (for project communication)

 

Required Experience:

• Minimum 3 years of deep, hands-on experience in each of the following:
  • GoHighLevel
  • WordPress
  • Meta & Google Ads
  • SEO (on-site, off-site, backlinking)
  • AI voice/chat bot platforms
• Portfolio of past campaigns , GHL automations, SEO work, and/or websites you've built
• At least 2 references from past clients or supervisors who can speak to your performance
• Bonus: Familiarity with marketing in healthcare, mental health, or psychiatry settings

 

Ideal Traits:

• Highly autonomous, accountable, and responsive
• Obsessed with performance metrics and testing
• Strong ethical compass and understanding of HIPAA-compliant marketing practices
• Ability to translate clinical services (e.g., TMS, Esketamine, Ketamine, Weight Loss) into powerful, high-converting marketing systems

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